Employers and Manufacturers Association (EMA) Northern - BusinessPlus ratecard

BusinessPlus ratecard

Promotional opportunities in Business Plus magazine

BusinessPlus magazine features:

Circulation per issue – 6000 – members of the Employers and Manufacturers Association (Northern) Inc, or EMA, plus selected Parliamentarians and government officials.

Issue dates -  First week of the month, February – December inclusive (11 issues a year).

Our readers - represent the broad spectrum of senior managers, mostly in New Zealand but also Australia. They’re chief executives and directors, general managers and team leaders or managers in human resources, administration, finance, sales and marketing.

The majority (83 per cent) are aged 40-65 years, and about equal numbers are women and men.

Our readers are also engaged in the broadest​ range of types and sizes of businesses, and non-profit organisations.

Reflecting the composition of our members, most readers are in the manufacturing sector (31 per cent), followed by healthcare and social assistance (13 per cent), professional, scientific and technical services (9 per cent) and the wholesale trade (8 per cent).

Readership - the majority spend about 30 minutes, or more, reading BusinessPlus. And many pass it on, which takes our readership to well over 14,000. They pass it on to the rest of the management or senior leadership team, with articles highlighted for staff to read what is relevant to their areas; or leave it at reception or in a meeting room or lunch toom.  

All topics are appreciated, but the top four areas of interest as per our latest reader survey (2016) are:

  • Employment chat (Q & A about employment issues)

  • Employment case law articles

  • How-to articles on doing business

  • Commentary from EMA’s CEO and others

In their own words our readers say: “The content is relevant to business needs”; “up-to-date”; “pointing to trends”; “written in plain English”; “unbiased and trustworthy”; “clear and concise”; “It keeps me up to date”; and is “factual”.

Delivery - New Zealand readers receive it in the post personally addressed, and most like receiving it this way; Australian members receive it as an electronic magazine.

Note: All issues are available on www.ema.co.nz as pdfs, accessible with the EMA member password.

Advertising prices:  All rates are in New Zealand dollars and GST will be added.

Magazine artwork specifications


Inserts start at $2,200.00 per issue. 

To place an advertisement in BusinessPlus, contact:

Sales manager - publications: Linda MacIver

Email: linda.maciver@ema.co.nz

Phone: 027 293 9243

Booking and material deadlines

Please talk to Linda about deadlines for booking advertisements and supplying your print-ready advertisements for publication.We prefer ads to be booked by the 10th of the month prior to publication. Material dates vary per month/issue.

Payment is invoiced and due on the 20th of the month of publication. ​​​​​

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