Employers and Manufacturers Association (EMA) Northern - Turning Reviews into Increased Customers

Turning Reviews into Increased Customers

Obtain and respond to customer reviews and turn them into your online word of mouth with skill and efficiency
Who’s this course for?
Foundation: Know, Comprehend and Apply

Owners, managers, and those responsible for marketing and media.  Learn digital marketing skills for your next job or update your digital media marketing skills.

What you’ll learn:

Whether you’re selling through ecommerce or running a services firm, customer testimonials and reviews are a really important part of your business profile.  There are dozens of ways a prospective customer can find out about your firm from other people.  Harnessing these independent views into your marketing tactics is a very low cost way of improving your new customer acquisition.

Where and when: One Day: 9am–4pm

After, you’ll be able to…
  • ​Set up your business on major review sites 
  • Run regular testimonials marketing campaigns 
  • Budget for customer review marketing campaigns 
  • Stay on the right side of the commerce commission laws

What's included?
  • ​Where customer reviews fit in your marketing plan
  • Which the major review websites in New Zealand are
  • How to solicit reviews and testimonials from your customers
  • Moderating testimonials before publishing
  • How to reply to negative reviews


Join Us.

Together we're building businesses, communities and opportunities for all
New Zealand

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