Employers and Manufacturers Association (EMA) Northern - Targeting your Online Customer

Targeting your Online Customer

Find customers to sell your product or service to and actively target them is the next step
Who’s this course for?
Foundation: Know, Comprehend and Apply

Owners, managers, or those responsible for marketing and media in your organisation.  Or those who would like to move into marketing positions or refresh their digital media marketing skills.


What you’ll learn:

Who is your ideal customer and where can you find them online?  Knowing the key buyer personas that match your brand and products helps you to know where to target your marketing and sales activity.

Where and when: One Day: 9am–4pm

After, you’ll be able to…
  • Know how to write different marketing messages for different audiences; 
  • Ways of finding prospects through social media channels; 
  • How to structure a joint venture marketing programme; 
  • How to automate welcome communications in your CRM for different types of customer.

What's included?
  • ​How to write your brand values; what is a persona and how many have your customers got?
  • Where to find ideal customers for your business;
  • Low cost ways to grow your audience through joint ventures.

Join Us.

Together we're building businesses, communities and opportunities for all
New Zealand

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