Employers and Manufacturers Association (EMA) Northern - Strategic Marketing Conference

Strategic Marketing Conference

LISTENING, BEING HONEST AND BUILDING TRUST WITH YOUR CUSTOMERS
What is a great marketing idea without great content, timing and the channels to back it up?

 

From awareness to advocacy, designing and mapping your customer’s journey needs to drive cut-through and establish a genuine connection. This new type of customer acts collectively in a connected community, expecting and only responding to personalised, authentic messaging. And that can be a tricky task!

EMA’s Strategic Marketing Conference will delve into the core of your brand and value proposition, and focus on marrying honest content and messaging with the experiences your customers are demanding along their entire journey.

Our expert marketing strategists, practitioners and industry leaders are from IBM, The Social Club and Rush to name a few. They will present case studies, toolkits and innovative new ideas on:

  • Crafting content and communities in a world of brutal honesty
  • How 3 of the biggest channels are evolving – email, SEO & social media
  • How to take advantage of 3rd party content
  • Building your Marketing team into an insights powerhouse
  • Byte-sized chunks vs live video – the video behemoth and how to tame it
  • Disruptive MarTech – AI & AR/VR – coffee shot case studies of how these are being applied in the real world
  • Driving creativity and innovation at the core of best marketing practice
Construct your content strategy in a way that your customers can fall in love with you!      

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Together we're building businesses, communities and opportunities for all
New Zealand

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