Employers and Manufacturers Association (EMA) Northern - Social Media Marketing

Social Media Marketing

Get a clear and simpler path to grow your business and career by learning the most up-to-date and practical techniques in social media

Who’s this course for?

Foundation: Know, Comprehend and Apply

Business owners who want to leverage social media to help achieve their business goals, marketing practitioners who want to add social media in their portfolio of skills and anyone who wants to use social media properly to maximise marketing efforts

What you’ll learn:

This full-day course is designed to expand your knowledge on social media marketing, channels and tools to execute them efficiently and effectively within the customer’s journey. You’ll learn which social network is best for your business, how to plan, choose the right content for your audience and when is best to post. Learn when to use advertising and know the terms around analytics to see if your efforts are working. 

Where and when: One Day: 9am–4pm


After, you’ll be able to…

  • Choose which social network is the best fit for your business 
  • Understand the stages of the customer’s journey within social media
  • Pick the right content for your audience
  • Create a content calendar
  • Schedule and publish automatically to save time 
  • Understand the basic advertising rules and how it works
  • Manage your community

​​What's included?
  • The Top 5 Social Media Networks  
  • Social Media Best Practices
  • The Social Customer Journey
  • Basics of Content Planning, Scheduling and Publishing
  • Social Media Tools
  • Social Advertising Basics
  • Community Management (Groups)
  • Understanding Analytics 
​​​​​​

Join Us.

Together we're building businesses, communities and opportunities for all
New Zealand

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