Employers and Manufacturers Association (EMA) Northern - Sales Managers Masterclass 2019

Sales Managers Masterclass 2019

FOSTERING CUSTOMER LOYALTY, REFERRALS AND ENGAGEMENT - A SALES MANAGER'S PERSPECTIVE

Get your sales team working better with your existing customers and use their deep client knowledge to construct a referral and loyalty scheme that keeps your customers coming back for more.

Join us at our Sales Managers Masterclass as we dig deep into fostering ownership within your team, 360 assessments and what you need to know when building a loyalty and engagement plan with your customers. Real Estate Institute of New Zealand and NZME will discuss how they see their customer base and where they focus their sales teams to increase conversion through strategic negotiation.

John Allen, CEO of the New Zealand Racing Board, and multi award winning sales professional for RayWhite, Jared Cooksley, are all about playing the long game and unpacking the leadership required to nurture sustainable relationships with your people and your customers. Join our expert sales managers, influential leaders and practitioners as they dive into the hard parts of managing a sales team and portfolio including topics such as:

Fostering loyalty and the referral market so your customer feels like they’re a part of the team;

  • Creating regular customer feedback loops that add value to the overall client-business relationship;

  • Developing teams vs individuals – Building a skill and coaching plan that aligns with your strategy;

  • Defining your relationship between sales and customer journey – modern account management – before, during and after;

  • Your CRM and how data insights can assist with managing customer expectations and relationships; and

  • Managing changes in your key relationships – What to do when you’ve lost all that mileage.

Train your team to capture their customer, convince them about your why and convert them into regular, repeat business.​

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New Zealand

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