Employers and Manufacturers Association (EMA) Northern - Search Engine Optimisation (SEO) for Growth

Search Engine Optimisation (SEO) for Growth

Search Engine Optimisation demystified, and turned into a tool for growth
Who’s this course for?
If you’re a business owner or manager, or you work in marketing or customer service, this advanced course delivers the working knowledge of SEO you need.

What’s included?

  • Why 99% of websites fail and how to avoid it; learn how to boost search performance and balance design with SEO
  • Link building today: the Dos and Don’ts
  • Managing your brand’s reputation and reviews; from content to credibility to conversion
  • Feeding your optimised website: the tools you need to dominate the competition.

What you’ll learn:

SEO can deliver immense returns and is often competitively essential. But its benefits can get overlooked in today’s demanding, confusing, multi-channel world of marketing.
This one-day workshop removes any mystery surrounding SEO to show how SEO and internet visibility sit in the broader context of your marketing and brand building. You’ll learn exactly what to look for and improve to increase your website’s visibility, and gain an invaluable understanding of SEO to use in digital marketing.
The course is accompanied by the book “SEO for Growth” by John Jantsch of Duct Tape Marketing fame, giving you the perfect primer for your next marketing plan.

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