Employers and Manufacturers Association (EMA) Northern - Marketing automation and data driven content

Marketing automation and data driven content

How to use marketing automation software effectively.

How to use marketing automation software effectively. Understand the automation landscape from a New Zealand perspective, get to grips with 'content velocity; and discover new platforms and tools. Learn how data can be used to build, launch and nurture your campaign.

HubSpot, Adobe Marketing Cloud, Marketo, Pardot, Infusion Soft, LiveFyre, EmailHunter, coschedule, Hootesuite, Outbrain... The world is awash with automation software tools and apps.

• Learn which tools are relevant to your business and objectives.
• Understand where various platforms, apps and tools fit in the online marketing eco-system.
• Develop a practical, step-by-step plan for your own digital content marketing process.
• Come away with an overview of data tools and how to create data driven content campaigns.


• Owners and managers
• Those responsible for marketing and digital assets
• Those responsible for marketing and media strategies


Fundamentals in using content marketing to convert reach and engagement into sales
• Real New Zealand relevant examples.
• An overview of the online marketing space in New Zealand; trends, challenges and opportunities.
• Actual New Zealand case studies and examples.
• Tips and advice from leading Kiwi online and digital marketers and leaders .
• How to build automated workflows.
• Streamline your marketing.
• How to use real-time data to provide relevant, contextual marketing experiences.
Strategic approach to fulfil your business goals.
• Create a streamlined digital marketing process for your business.
• Convert data and social media analytics into sales.
• Learn how to track and convert sales leads.
Best practice in key areas.
• Automation.
• Analytical information.
• Track and convert better.


Develop and implement a content and inbound marketing campaign – using a variety of software tools, apps and platforms – based on concrete analytics and campaign measurement tactics.

Colin Kennedy is the editor of Marketing Online NZ magazine and the founder of content marketing agency Iron Road, a certified HubSpot Agency Partner. An experienced journalist, media adviser and marketer, Colin is an established thought leader in content marketing since 2004.

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