Employers and Manufacturers Association (EMA) Northern - How to Build a Powerful Digital Brand Using Content Marketing

How to Build a Powerful Digital Brand Using Content Marketing

Create a unique content marketing strategy for your business
Who’s this course for?
Advanced: Analyse, Create and Evaluate 

This course is suitable for owners, managers or those responsible for marketing and media strategies in their organisation.

What you’ll learn:

In a world where millions of brands are created every single day, what chance do you have of building a strong brand online? The answer is that your chances are very good if you do a few simple things well. In this three-hour course, you will learn how to develop a content strategy, plan your calendar and implement tactics.

After, you’ll be able to…
  • Develop and implement a content marketing strategy that differentiates your brand
  • Establish a strong online presence
  • Create a digital sales conversion funnel that attracts, converts and nurtures leads into sales

​​Course Leader

Colin Kennedy is the editor of Marketing Online NZ magazine and the founder of content marketing agency Iron Road, a certified HubSpot Agency Partner. An experienced journalist, media adviser and marketer, Colin is an established thought leader in content marketing since 2004.

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Together we're building businesses, communities and opportunities for all
New Zealand

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