Employers and Manufacturers Association (EMA) Northern - How to build a powerful digital brand using content marketing

How to build a powerful digital brand using content marketing

In this active, hands on workshop you will not only learn how to create a unique content marketing strategy for your business, you will actually come away with the ideas and the concept you need to differentiate and take your brand forward online.

COURSE OVERVIEW

In a world where millions of brands are created every single day, what chance do you have of building a strong brand online? The answer is that your chances are very good if you do a few simple things well. In this full-day workshop you will learn how to develop a proverbial purple cow content strategy that establishes your brand as 'special' within your target market.

In this active, hands on workshop you will not only learn how to create a unique content marketing strategy for your business, you will actually come away with the ideas and the concept you need to differentiate and take your brand forward online.

YOU WILL LEARN

• How to identify a key brand imperative that helps you outperform your competitors.
• Develop a positioning that automatically makes your message relentlessly relevant.
• The science of how to uncover emotional motivators and target the feelings that drive customer decisions.
 

RELEVANT TO YOU?

• Owners and managers
• Those responsible for marketing and digital assets

• Those responsible for marketing and media strategies

TOPICS INCLUDE

Fundamentals in content marketing and brand message design online:
• Real New Zealand relevant examples.
• An overview of the online marketing space in New Zealand; trends, challenges and opportunities.
• Actual New Zealand case studies and examples.
• Tips and advice from leading Kiwi online and digital marketers and leaders.
• How to use the techniques of journalism to create and deliver relevant content.
• How to think like a publisher.
• The science of understanding and utilising your customer's emotional motivators.
• Persona mapping to help you better connect with your customer
 

Strategic approach to fulfil your business goals:
• Positioning your brand online.
• Engaging your audience.
• Differentiating your brand.

Best practice in key areas:
• Content strategy development.
• Content creation.
• Audience engagement.

AFTERWARDS, YOU’LL BE ABLE TO...

Develop and implement a content marketing strategy that differentiates your brand, establish a strong online presence and tap into an endless stream of ideas to fuel your marketing, social media and public relations assets.

COURSE LEADER

Colin Kennedy is the editor of Marketing Online NZ magazine and the founder of content marketing agency Iron Road, a certified HubSpot Agency Partner. An experienced journalist, media adviser and marketer, Colin is an established thought leader in content marketing since 2004.

 

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