Employers and Manufacturers Association (EMA) Northern - Digital Advertising for Business - The Fundamentals

Digital Advertising for Business - The Fundamentals

How to develop a successful digital advertising strategy for your business

Who’s this course for?

This two-day workshop provides ideal grounding for anyone with a responsibility for their business’ media and marketing strategy, including business owners and managers, and advertising and marketing professionals.

What’s included?

  • The fundamentals of digital: the industry, opportunities, new marketing models, basic ad formats and creative
  • Targeting, buying, tracking and optimisation
  • The strategic approach that will achieve your business goals; setting digital objectives and KPIs, using research, audiences and tactics
  • Best practice in key areas: social media, search (SEM and SEO) and display advertising.

What you’ll learn:

This two-day course has been developed by IABNZ ( the Interactive Advertising Bureau of NZ), part of the worldwide IAB group. Established in 2007, IABNZ is a not-for-profit association aiming to promote growth and best practice in the mobile and interactive advertising sector.

The course is designed to help businesses better understand the fundamentals of the industry. It covers the different formats, creative approaches, buying methods, metrics, ad-serving and tracking, and the opportunities offered by digital media and advertising.

You’ll learn how to select the best approach for your business, and best practice in the key channels of social media, search and display advertising.

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