Employers and Manufacturers Association (EMA) Northern - Creating Marketing Content That's Not Boring

Creating Marketing Content That's Not Boring

Discover how to develop your own unique voice, create valuable content.

Who’s this course for?
Intermediate: Comprehend, Apply and Analyse

This course is suitable for owners, managers or those responsible for marketing and media strategies in their organisation.

What you’ll learn:

Have you heard of the term ‘content fatigue’? Are you leery of adding to the clutter of articles like ‘10 Ways to Be Happier’ and ‘3 Ways to be More Productive’? The evidence that content marketing works is compelling, but how do you get it to work for you when everybody’s doing it? In this course you will learn how to turn content into sales. 

Discover how to develop your own unique voice, create valuable content – as opposed to content that only adds value – and build powerful connections with your customers through a clear brand promise using a variety of new media and channels.

After, you’ll be able to…
  • Develop a unique voice, understand the various digital media, channels and platforms available to you and how to use them to create a conversion pipeline that turns engagement into sales.

Course Leader

Colin Kennedy is the editor of Marketing Online NZ magazine and the founder of content marketing agency Iron Road, a certified HubSpot Agency Partner. An experienced journalist, media adviser and marketer, Colin is an established thought leader in content marketing since 2004.

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Together we're building businesses, communities and opportunities for all
New Zealand

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