Employers and Manufacturers Association (EMA) Northern - Creating a SMART Digital Media Strategy

Creating a SMART Digital Media Strategy

Demystify the jargon, arm yourself with the understanding of what online marketing is and how it helps achieve your business goals
Who’s this course for?
Foundation: Know, Comprehend and Apply

Business owners who want to leverage digital marketing to help achieve their business goals, marketing practitioners who want to upskill and add digital in their portfolio of skills and career changers who wants to move to the Digital Marketing space​

What you’ll learn:

This full-day course is designed to expand your knowledge on the different digital marketing methods, channels and tools to execute them efficiently and effectively within the customer’s journey. You will also learn how to choose what is appropriate and aligned with your organisation’s goals. Additionally, you’ll know how measuring the numbers is important to ensure you are maximising your marketing efforts. 

Where and when: One Day: 9am–4pm

After, you’ll be able to…
  • Choose the appropriate methods, channels and techniques for your organisation
  • Understand the stages of the customer’s journey
  • Know the basic analytical tools to monitor progress
  • Set up effective and time-saving digital tools to execute these techniques
  • Set up and improve your existing digital channels 

What's included?
  • ​Digital Marketing Techniques Overview
    •    Social Media
    •    SEO (Search Engine Optimisation)
    •    Email Marketing
    •    Content Marketing
    •    Digital Advertising (Pay per Click, Search Engine Marketing)​
    •    Affiliate Marketing

  • Digital Platforms / Channels  
    • Social media networks
    • Website
    • Email

  • The Customer Decision Journey
    • Digital Tools
    • Marketing Automation
    • Digital Marketing Strategy
    • Analytics
    • Set up of channels and tools
​ ​

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New Zealand

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