Employers and Manufacturers Association (EMA) Northern - Chatbot Marketing

Chatbot Marketing

Save time and get assistance in generating leads and sales with your own digital employee

Who’s this course for?

Foundation: Know, Comprehend and Apply

Business owners who want to leverage Facebook Messenger to increase leads and sales and marketing practitioners who want to add chatbot marketing in their portfolio of skills

What you’ll learn:

This full-day course is designed to learn about how chatbots can be used as a marketing and customer service tool within Facebook Messenger. It will cover what conversational design is. Create basic scripting, develop your chatbot personality and have a working starter chatbot within your Facebook Page to capture leads, generate sales and support your customers. You will also learn chatbot marketing and advertising techniques. 

Where and when: One Day: 9am–4pm


After, you’ll be able to…

  • ​​Have a better understanding of how chatbots can be a great marketing tool
  • Create a chatbot personality unique to your business’ brand
  • Design a starter conversation flow based on your business objective
  • Write a simple conversation script to personify your brand’s tone of voice
  • Add media such as images, emojis, videos, links and more to your conversation flows
  • Test and publish a working chatbot to your Facebook Page via Messenger

​​What's included?
  • Develop an objective for your chatbot
  • Create a chatbot personality for your audience
  • Design, plan and write the conversation flow
  • Build and test the chatbot
  • Chatbot Marketing and Advertising
  • Techniques
​​​

Join Us.

Together we're building businesses, communities and opportunities for all
New Zealand

Download PDF form here
View subscription rates

Related Events & Training

If you feel constantly stressed by your workload and consider yourself time-poor, this workshop will get you back in control. Brush up on your time management skills or send a colleague.
Find out more
This introductory to intermediate-level workshop is designed for anyone responsible for managing employee leave records. It will equip you to ensure full compliance with current employment legislation, reducing risks to your organisation.
Find out more
This introductory to intermediate workshop is designed for people new to HR as well as managers, HR advisors and business partners. Certain employer obligations are essential under the Act and this workshop provides the working knowledge you need.
Find out more
If you need to be more effective in finding out-of-the-box solutions to problems, this challenging and interactive workshop is just what you need.
Find out more
If you are responsible for managing people, an HR Advisor or Business Partner, this practical course is for you. To get the most out of this course, participants should already have a working knowledge of procedural fairness.
Find out more

Related Services

Access a range of online learning options such as self-paced eLearning modules or live webinars in the areas of compliance, legislation, health and safety and technology. Get training that is modern, engaging, targeted and cost-effective.
Read full story
Give your business a spring clean. Have enforceable up-to-date policies that align with best practice, to ensure you are compliant with what the Authority and Courts expect of you.
Read full story
Other|5be48768-d303-4c50-94ed-aaacd1eebad0
Read full story
EMA Learning offers training on everyday Microsoft Office applications such as Word, Excel, Outlook, etc and Cloud tools such as Sharepoint.
Read full story
Other|5be48768-d303-4c50-94ed-aaacd1eebad0
Read full story