Employers and Manufacturers Association (EMA) Northern - Chatbot Marketing

Chatbot Marketing

Save time and get assistance in generating leads and sales with your own digital employee

Who’s this course for?

Foundation: Know, Comprehend and Apply

Business owners who want to leverage Facebook Messenger to increase leads and sales and marketing practitioners who want to add chatbot marketing in their portfolio of skills

What you’ll learn:

This full-day course is designed to learn about how chatbots can be used as a marketing and customer service tool within Facebook Messenger. It will cover what conversational design is. Create basic scripting, develop your chatbot personality and have a working starter chatbot within your Facebook Page to capture leads, generate sales and support your customers. You will also learn chatbot marketing and advertising techniques. 

Where and when: One Day: 9am–4pm

After, you’ll be able to…

  • ​​Have a better understanding of how chatbots can be a great marketing tool
  • Create a chatbot personality unique to your business’ brand
  • Design a starter conversation flow based on your business objective
  • Write a simple conversation script to personify your brand’s tone of voice
  • Add media such as images, emojis, videos, links and more to your conversation flows
  • Test and publish a working chatbot to your Facebook Page via Messenger

​​What's included?
  • Develop an objective for your chatbot
  • Create a chatbot personality for your audience
  • Design, plan and write the conversation flow
  • Build and test the chatbot
  • Chatbot Marketing and Advertising
  • Techniques

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New Zealand

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