Employers and Manufacturers Association (EMA) Northern - Branding in the Digital Age

Branding in the Digital Age

Connect with your customers in new ways

Who’s this course for?

Foundation: Know, Comprehend and Apply

Owners, managers, or those responsible for marketing and media in your organisation.  Or those who would like to move into marketing positions or refresh their digital media marketing skills.

What you’ll learn:

In a world where millions of brands are created every single day, what chance do you have of building a strong brand online? The answer is that your chances are very good if you align with your customer decision journey. 

On this course you will gain skills that:

  • Differentiate your brand from the competition.
  • Create a coherent customer experience that aligns with your brand.
  • Ensure a consistent brand perception right across the digital landscape.
  • Connect with customers across every digital channel.
  • Explore integration of your marketing and sales roles.


In this active, hands on course – featuring real case studies from New Zealand companies – you will come away with the ideas and the concept you need to take your brand forward online.

Where and when: One Day: 9am–4pm

After, you’ll be able to…

  • Create a brand experience centric to your business strategy.

​​What's included?
  • How to identify a key brand imperative that helps you outperform your competitors.
  • Develop a positioning that automatically makes your message relentlessly relevant.
  • The science of persona development and targeting, how to uncover emotional
  • motivators that drive customer decisions.
  • How to build a marketing channel strategy framework across
1. Owned Media
2. Bought Media
3. Earned Media
  • Designing a conversion funnel pathway along the customer experience journey
  • An introduction to marketing automation
  • How to use real-time data to provide relevant, contextual marketing experiences.


Join Us.

Together we're building businesses, communities and opportunities for all
New Zealand

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