The session's topics cover the macro and business environments in Singapore and Malaysia, key aspects of the cultures in business, consumer behaviour, how to identify opportunities, and market entry strategies. Participants can tap into the expert knowledge provided by academics and learn about opportunities and challenges of doing business in Malaysia and Singapore. During the workshop, participants will have the opportunity to share, exchange ideas, and network with other individuals and businesses participating in the workshop.
This workshop is suitable for:
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- SMEs exploring the exporting opportunities in SEA
- SMEs starting their exporting journey
- SMEs currently exporting internationally to other regions or SEA