Want to understand the overview of ASEAN region market?
ASEAN’s importance as a market is growing. It is now New Zealand’s fourth largest trading partner. In 2020, despite Covid-19 disruptions, New Zealand’s exports to the region were valued at $11.14bn NZD. In particular, the markets of Singapore, Malaysia and Vietnam remained strong throughout 2020, while Indonesia, the Philippines and Thailand all offer opportunities for future growth. The food and agriculture sector remains our leading export product category, while services such as logistics and other digital industries are fast growing in the area.
SEA CAPE’s two-hour webinars on “Let’s Talk ASEAN” involve a panel of 3 speakers providing an overview of the economies of the ASEAN region, cultural insights into these markets, with a key businessperson sharing experience on conducting business with and in ASEAN. These webinars will introduce entrepreneurs, founders, and business managers to the marketplaces of Southeast Asia. The webinars will be led by Siah Hwee Ang, Professor of International Business and Strategy, Chair in Business in Asia and Director of SEA CAPE at Victoria University of Wellington.
We will discuss the following topics:
- How do we find the right audience?
- How do we connect to people and business?
- What is the role of data and business analytics?
- What is the role of services in digital engagement
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