Employers and Manufacturers Association (EMA) Northern - Key Account Management - earn repeat sales

Key Account Management - earn repeat sales

Maximise the potential of your core clients, winning repeat business time after time

Book two or more of your team to attend the same course on the same day and save!

  First Booking Subsequent Bookings Example Booking for Two
Member (Early Bird) $990.00 $810.00 $1800.00 (saving $180.00)
Member (Standard) $1090.00 $810.00 $1900.00 (saving $280.00)

Terms and conditions apply, find out more here.

Who’s this course for?

If you are in account management and want to work more strategically to maximise the potential of your client relationships, this is the course for you.

What’s included?

  • How to identify and prioritise key accounts, build relationships that stand the test of time and where you need to apply the most effort
  • The essential role of a key account manager
  • Learning more about your key account customers, and how to build different relationships in your accounts 
  • Skills and strategies for running key accounts

What you’ll learn:

How do you get the most out of your key account relationships at the moment? Are you being proactive or reactive? This two-day course will show you how to plan and execute clear strategies for maximising the return you get from your key accounts.

You’ll be given tools and insight into effective key account management, including how to analyse relationships, get closer to your customers and build key account plans. With the emphasis on practical learning, you’ll be encouraged to implement what you have learnt as soon as you get back to the office. A follow-up webinar is included in the training package to help you consolidate your learning.

After, you’ll be able to…

  • Understand the total process of key account management, increasing your ability and confidence in managing your key accounts
  • Communicate more effectively with multiple personalities
  • Deepen your understanding of your customer’s business in the short, medium and long term
  • Secure stronger business relationships that add value 
  • Identify individual roles in the buying process and know how to adapt.
  • Introduce key account plans, and take a more proactive and strategic approach to growing your key accounts

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