Our history

The origins of EMA

The EMA was established in 1886 to help provincial employers navigate employee relations during the rise of unionism in New Zealand. 134 years later the EMA is part of a national business network together with Business Central, Canterbury Employers' Chamber of Commerce (CECC), Otago Southland Employers' Association (OSEA) and BusinessNZ. BusinessNZ has grown to become New Zealand’s largest business advocacy body, championing a production, export-oriented, competitive business environment in which enterprise can thrive. Our wider business network represents over 14,500 member companies.

Where we are

Our locations

  • Auckland +64 9 367 0900 145 Khyber Pass Road
    Grafton, Auckland 1023
    New Zealand     Private Bag 92066
    Victoria Street West,
    Auckland 1142
  • Hamilton +64 7 839 2710 103 Tristram Street
    Hamilton 3204
    New Zealand     PO Box 490
    Waikato Mail Centre,
    Hamilton 3240
  • Rotorua +64 7 348 0334 Level 1 Trinity House
    1268 Haupapa Street
    Rotorua 3010     New Zealand
    PO Box 7411,
    Rotorua 3042
  • Tauranga +64 7 571 0600 Smart Business Centre,
    65 Chapel Street,
    Tauranga 3110     New Zealand
    PO Box 13 202
    Tauranga 3141
  • Brett O'Riley CEO Brett O’Riley is the Chief Executive of the EMA, having commenced in that role in January 2019. He is a graduate of Victoria University of Wellington, with post graduate qualifications from MIT (Boston) and Singularity University (San Jose). Brett returned to New Zealand from Australia in 2009 and has spent the last 10 years dedicated to the goal of growing the New Zealand innovation eco-system, as founding CE of NZICT, founding deputy CE of the Ministry of Science + Innovation, and recently as Chief Executive of Auckland Tourism, Events & Economic Development, Auckland’s economic growth agency until September 2017. Prior to that Brett worked in the telecommunications and IT sectors for 20 years in New Zealand and internationally. Prior to joining the EMA Brett worked as a Director and Advisor to organisations with a common goal, connecting them with international markets and opportunities. Brett will continue to be involved with some of these including directorships of Dotterel Technologies, Wine Grenade and the New Zealand Film Commission, and he also serves as the independent chair of the Hapi Brewing Success PGP project. Read more 
  • Kayne Franich GM Member Engagement Kayne has over 18 years’ experience in relationship management, services marketing and business development within the services sector and has a passion for the membership industry. At the EMA Kayne leads our member engagement and enablement across the businesses and works with members of all types, big, small, start-ups, non-profit, across all industry sectors, to help them grow, seek out new markets and networks, and to keep them informed of NZ business legislation. Read more 
  • Alan McDonald Head of Advocacy & Strategy Alan McDonald is the Head of Advocacy and Strategy for the EMA. Alan’s role is to set and guide the policy agenda for the EMA and lobby both central and local government on behalf of the organisation. He also oversees ExportNZ in the Upper North Island with oversight of regional operations in Auckland, Hamilton and Tauranga. He has a background in corporate and public affairs especially in developing and implementing large scale campaigns to effect significant industry change or achieve critical business goals. Read more 
  • Raymond Skoglund Head of Member Growth and Engagement Raymond has more than 30 years’ experience in the IT industry managing business growth, exceeding sales targets, and establishing new business. A key strength is his ability to create and drive sales strategies to secure new market segments, while maintaining the ongoing growth of the existing business and establishing new, long-lasting relationships. He joined the EMA as he relishes working in an organisation that is passionate about making a difference, fosters a culture of innovation, strives to deliver to outcomes and provides the highest level of member satisfaction. He takes great pride in what he does and derives personal satisfaction from helping organisations understand how they can transform their business. In addition to working first in sales and then as part IBM’s New Zealand-based Executive Team, Raymond, has worked with NZTE and run his own consultancy. Read more 
  • Omima Alsafwani Head of People & Support Services Omima is responsible for shaping the people strategy and architecture to align with the EMA’s transformational business objectives, and to create an agile workforce capable of adapting and supporting continuous change. She has experience in senior roles in consultancy, with Goodman Fielder, Fonterra and at Drake International. She holds a Bachelor of Commerce in Human Resources and a Bachelor of Science in Psychology from the University of Canterbury. Read more 
  • Geraldine Bromley Chief Financial Officer Geraldine is the CFO at the EMA. She has over 10 years’ experience in the Finance, Banking and Professional Services industries. Previous roles include Performance and Planning Manager – Home Loans at ANZ and Senior Finance Business Partner at Experian. She holds a Bachelor’s in Management Studies with First Class Honours, Major in Accounting. She is currently studying for a Masters of Commercialisation and Entrepreneurship and is a member of Chartered Accountants Australia and New Zealand. Known for her eye for detail and juggling priorities, she is passionate about helping business and enjoys growing the finance function. Read more 
  • Sheree Alcock GM Facilities & Administration Sheree came to the EMA for a week’s work experience in 1988 and 32 years later is still here. She started in administration and moved into Corporate Services, watching the face of business change along the way. Sheree says she’s proud to be part of the EMA family that helps businesses succeed. Read more 
  • Denise Moller Head of Marketing & Digital Experience Denise brings over 25 years’ experience working in a wide range of businesses and industries to her role as Head of Marketing & Digital Experience. Denise joined the EMA in March 2019 and is excited to be able to help Kiwi businesses to be successful. She has managed marketing and communications programmes for multinational organisations in New Zealand such as Marsh, HSBC and Hyatt hotels as well as local businesses like ROCOM Wireless. Denise also spent time in London working in marketing contract roles and as a communications specialist for PwC. During her career Denise has managed a variety of marketing and communications activities including brand and lead generation campaigns, sponsorships, research initiatives and corporate publications. Along with creating marketing & communications strategies, she has also worked on a number of special projects such as corporate & social responsibility, corporate values and diversity & inclusion programmes. Read more 
  • Matthew Dearing Head of Legal and General Counsel Our General Counsel and Head of Legal at EMA, Matt represents EMA members in mediation at the Employment Relations Authority and Employment Court. He works with both large and small companies across a range of areas including dispute resolution, restructuring, employee performance, reviewing and drafting employment agreements and in-house policy documents, as well as providing advice on a broad spectrum of employment issues. Prior to joining EMA in 2011, he was a Legal Advisor with the Broadcasting Standards Authority and a Judge's Clerk/Hearing Manager at the Environment Court for the Ministry of Justice. Matt has a Master of Laws from Victoria University of Wellington and was admitted as a Barrister and Solicitor of the High Court in 2005. He is a sitting member of the Auckland District Law Society Employment Law Committee.? Read more 
  • Kevin Chambers Acting Head of Learning & Development Kevin manages part of EMA’s Tertiary Portfolio including courses that provide students with the knowledge and skills to gain Certificates in Adult Education and Training and Diplomas in Business. A firm believer in the role of education in unleashing our unlimited potential, Kevin has been specialising over the last twenty years in the management, development, and delivery of face-to-face and blended adult education solutions in tertiary and workplace learning environments in New Zealand and Europe. Kevin is also EMA’s representative on the National Advisory Committee for Business Studies, Competenz’ Manufacturing Sector Advisory Group, and The Skills Organisation’s Targeted Review of Health and Safety Qualifications Committee Read more 

Our Board 

The EMA Board is responsible for the overall direction and strategy of EMA.
It also appoints the CEO, who has delegated authority for the day-to-day  running of  the business.

Learn more

The EMA Network

The wider EMA business network supports 14,500 member organisations.