Employers and Manufacturers Association (EMA) Northern - A juicy story about kiwifruit

A juicy story about kiwifruit

10 Dec 2018
After a year of exporting its kiwifruit and feijoa juice drinks, Auckland company Elliotts King of Kiwi is about to enter the New Zealand market!
 
The company showcased its kiwifruit and feijoa drinks at the annual Food Show Auckland earlier this month just as BusinessPlus was going to print.
 
Formerly a documentary maker and now the company president, Glenn Elliot started Elliotts King of Kiwi in 2009. One hot summer’s day he had an overwhelming urge for a flavoursome but most importantly, healthy drink. Struck by the lack of good tasting healthy kiwifruit-based drinks available, he decided to create the world’s best kiwi juice.
Two years of tests, recipe improvements, product design and lots of tasting later, Elliotts launched in Hong Kong with two flavours: Green Kiwi and Gold Kiwi.
 
The Elliotts range has no preservatives and no added sugar or water, just pear juice to soften the strong taste of pure kiwifruit. The juice is also processed in a way that retains as much of the fruit’s beneficial components as possible: it is pasteurised using a system with far less impact on the nutrients and flavour than flash heating and cooling.
 
The kiwifruit are selected from Te Puke orchards by staff experienced at growing, buying and processing kiwifruit. The fruit is then graded at Elliotts’ nearby packhouse where only premium fruit are selected for outsourced processing and bottling using state of the art technology to ensure “maximum flavour and goodness are in the bottle, not in the storage tanks,” says Elliott.
 
The company’s website www.elliotts.me  is in English and Chinese. According to the owners of the domain name, the suffix, Me is ‘useful, meaningful and memorable, but most importantly …you want your online presence personalized ASAP.’
 
A change of distributor enabled the push into China, and before the first container of Green Kiwi and Gold Kiwi arrived in China, the buyer had ordered another.
 
The juice is also sold in a high-end supermarket chain in Japan.  Other countries are showing interest. Packaging and distribution arrangements are ready for online sales.
 
Glenn says, “It’s been a really hard slog, what with massive hassles from suppliers, and the PSA disease threatening to collapse the kiwifruit industry in New Zealand.
 
“Mum mortgaged her house to help me see my dream through.
 
“We think it’s so important New Zealanders are more aware of the sugar-filled fruit drinks that saturate the market. We want to give them a far healthier option.”
 
He says research shows kiwifruit is the most nutrient-rich of 27 most commonly consumed fruits. For instance, one kiwifruit has almost twice the vitamin C of an orange, and more potassium than a banana.
 


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